In reading “4 in 10 Law Firms Report Landing New Clients Through Blogging and Other Social Media” I was struck by the shift that has occurred in the world of law as related to social media.
The shift to doing more than blogging has been interesting to watch. Social media has also expanded from being a research only tool to actually being used to engage with clients and attract attention to a firm’s expertise.
As I tell all of my social media clients, the commitment to being consistent is necessary. (I should probably follow my own advise better.)
The nuggets shared from the ALM report on social media are very telling. The one that I think is critical to any successful venture in this arena is:
Nearly 90 percent believe that the integration of social media into their firms’ marketing, business development and recruiting efforts should be an important priority, with more than 40 percent rating social media initiatives as very important.
Answer Maven recommends that if you are going to go down this road you dedicate staff or resources to ensure that you are consistent. The strategy for social media is just as critical as your expertise. The reality is what is found on the web is rarely questioned unless the information professional or knowledge worker is really dedicated to understanding sources and relevancy of the information that is so prevalent.
Constance Ard, March 5, 2012