I admit, I only set up a Pinterest account in order to test the functionality and possibilities for one of my strategic social media clients. Our strategy was to use the space to post their own visual content and to follow “boards” that were relative to their areas of expertise.
Soon after we strategized our approach and set up our account the web began to buzz about lawsuits, infringements and liabilities as related to Pinterest. I was glad that the strategy I mapped out with my client was one that was well above the fray. Our activity level is low as I continue to monitor the lay of the land and we will develop or not, according to the best thing to help my client grow not put them in the court system.
So, I was interested to read some good approaches to avoiding liability in “Branding On Pinterest: How to Avoid Legal Liability” As an information professional I was already well aware of the steps to avoid liability surrounding copyright issues. However, I did gain some valuable insight from the discussion about photo releases.
Copyright clearance is not sufficient. If the photograph has a person in it, the brand must obtain a release from that person or risk a right of privacy or right of publicity lawsuit.
All in all the article gave some useful tips to consider when thinking about using Pinterest. The space is evolving and the business potential is yet to be defined. If you want to build your brand in this space you would be well advised to think very strategically about your approach.
Constance Ard, March 23, 2012