Recently I was asked by a colleague for assistance in preparing for a training she was conducting. She wanted feedback on the outline for her Competitive Intelligence Lunch & Learn.
In law firms, competitive intelligence is becoming more and more important. Attorneys need skills to assist them in managing the wealth of available information about clients and client business. Tracking news and other information about the client and his industry is critical for professional services in today’s market.
Personal and proactive service is necessary for successful business relationships. Client retention is not a given in today’s competitive market. Knowing the available sources and how to use those sources effectively to enhance your client service offers you a competitive edge.
Contact the Answer Maven to learn how to use availabe tools for information management and keep your competitive edge sharp.