by answermaven | Mar 22, 2012 | Business, Legal Issues, Strategic Planning, Strategic Social Media
I admit, I only set up a Pinterest account in order to test the functionality and possibilities for one of my strategic social media clients. Our strategy was to use the space to post their own visual content and to follow “boards” that were relative to their areas of...
by answermaven | Mar 9, 2012 | Business, Strategic Planning, Value
OK, I have to admit, I’m enamored of the new JCPenny marketing hype so I read “JCPenney’s Fair and Square Pricing Policy Would Make Mr. Penney Proud” because I wanted to. I’m writing about the story because it made me think of the importance of mission, vision and...
by answermaven | Mar 5, 2012 | Information Professionals, Legal Issues, legal research, Strategic Social Media
In reading “4 in 10 Law Firms Report Landing New Clients Through Blogging and Other Social Media” I was struck by the shift that has occurred in the world of law as related to social media. The shift to doing more than blogging has been interesting to watch. ...
by answermaven | Mar 2, 2012 | Business, Information Professionals, Knowledge Management, Technology
I read “The Benefits of Social Enterprise” with interest. The series is all about Social Business and Social Enterprise. The author’s take on the benefits of social business as applied to the enterprise indicates the shift in knowledge and information assets in...
