In a ZDNet article “The “Big Five” IT trends of the next half decade: Mobile, social, cloud, consumerization, and big data” we are provided an early look at the up and coming trends in IT.  I find it interesting to note that “social business” is on the list.

For some it may be difficult to define what social business means.  The article explains that CIO are concerned about mobile, social and application developments.

Delivery platforms are shifting (mobility, cloud, social), communication and collaboration channels are being reinvented (Web, mobile, social), the consumer world of technology is driving innovation, and data is opening up and exploding out of the proliferating apps, devices, and sensors that organizations are deploying or are connecting to (but alas, are often not engaging with.)

The trend seems to be not just resource based but actually has a focus on revenue.  The article shares an interesting tidbit:

 McKinsey and Company is reporting that the revenue growth of social businesses is 24% higher than less social firms and data from Frost and Sullivan backs that up across various KPIs. The message is that companies are going to — and have very reason to — be using social media as a primary channel in the very near future, if they aren’t already. It’s time to get strategic.

At least the big guys are maintaining that strategy in social business is important.  This reaches beyond social media marketing techniques but reaches to data warehousing, collaboration and cloud applications within the enterprise.

Constance Ard October 3, 2011