In my fifth year of business as Answer Maven, I am still evolving. While my business is concentrated on content and content management the nuances of client service in that broader category are numerous. In addition, I recently went through a move to a new neighborhood.
The move has prompted me to think about the importance of routine in both my personal and professional life. While I do not have to stick to the “routine” those who are with me the most know that I function much better when my routine is not disrupted. I am not so unlike my youngest dog Guy in that regard.
I thought that moving into a place with a fenced back yard would be the delight of Guy’s life. He is well known in the old neighborhood for his frequent escape and run escapades. What I have learned in the past two weeks is that the yard is great as long I am also outside. Another lesson is that, morning walk and afternoon walk are not replaced by a frolic in the back yard. Little Guy looks at me and then the door in a very expectant manner.
For me that is a good thing. Walking is a great way to think through problems, even the problem of settling into a new routine. While the mundaneness of breakfast, walk the dog, make the bed, work, lunch, work, walk the dog may seem overwhelmingly boring, it is necessary for my own productivity. Time to think, time to do, and the fuel to do it all are critical elements to executing good strategy.
I advise clients regularly on the importance of consistency and frequency when outputting content. While, this blog and my own social media outlets may not necessarily get updated to the level they should, I do know the importance of that routine. With so much content being produced, it is easy to lose visibility and findability online. Consistency and frequency are good strategies to keep you accessible to your clients.
The shift in what is online is tremendous since the dawning of the world wide web protocols. Making sure that your content strategies and the use of content reflects the ever changing landscape is important to doing good business. Keeping to a routine allows for an execution of strategy that stays ahead of the trends and has a positive impact on business. So grab a leash, take a walk and reflect on what’s next while you maintain your routine.
Constance Ard, August 20, 2013