Customer Service Law Firm Style

October 1, 2008

I wanted to share this interesting post about law firms who have set up “crisis” centers or similar services to help their clients with the financial worries of the economic crunch.

Personally, I feel law firms are supposed to be business partners.  I certainly try to track the news and other items of interest for the benefit of my clients and I would expect a similar service when an overwhelming situation was brought to bear.  If I am to succeed I need all of the people involved with my business to help me succeed.  Certainly the truth is that I am the most responsible party for that success and I should work therefore work harder than anyone involved.  However, it helps me breathe a little easier that my CPA takes care of worrying about the tax implications of my business, he’s every so much more qualified than I.

Therefore, I say good job to those firms who are working with their clients to ensure continued success.  Yes, those firms will benefit financially but that is what business is all about.


Maintain Contact

August 22, 2008

In my effort to make a living while growing Answer Maven I am serving as Marketing Director for a small company based in Louisville.  Yesterday the owners and staff, 4 people including myself, reviewed a strategic marketing plan that I developed this week.

The joy of working for this company is that they have a niche market, they understand their clients and their potential clients.  They know the challenges and have a good answer for those probable objections.

Answer Maven is still working out the best Guerilla Marketing approach.  Referrals are definitely a prime source for business.  This blog is another important component.  Hopefully, one day one of my ramblings will reveal a key piece of information and prompt someone to call me for my expertise.

One thing is certain, knowing your niche and constantly marketing your services is the only way to retain and grow a business.  I contacted many people today via email with an info sheet that gave a quick overview of my services.  I received some great feedback, including those “Mail Delivery Failure” messages.  People move to new positions quickly so maintaining a strong contact database is an essential tool.  How can you communicate with potential clients if you don’t know how to reach them?

The company contact database will be a critical tool in my Marketing Director position as well.  Knowing when and who to contact will be a key to the success of this company’s growth effort.  Luckily organizing and maintaining information is something I’m very good at, after all I’m not just the Answer Maven, I’m an Information Professional.


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