Sometimes You Just Have to Work: And Marketing Just Has to Wait

January 26, 2010

As an IIP (Independent Information Professional) one of the first things you hear from your mentor is: “Don’t forget to market.”  Marketing is the easiest thing, besides bookkeeping to let slide when you work alone.

This blog is one of my marketing methods and boy has it slid lately.  I’ve been thinking about lots of things but once the work is done, the brain is too tired to make sense of my muddled thoughts about information access, content management and next-generation corporate libraries.

My first book.

So today I’m going to set work aside for a few moments and market.  Since October of 2008 I have published a book (Next Generation Corporate Libraries and Information Services), started a new contract position and landed a big project as well as taken on some steady research work for a handful of clients.

This is all good news for those of you who may have a need for a person capable of taking a special collection library and make strategic decisions about access to information either analog or digital.  It’s also good news for those who want to know how to position yourselves into a stronger role within your organization in today’s knowledge economy.  And let’s not forget those of you who just need to know how to organize your content, improve your processes and establish some protocols so that the critical data is easily found and the irrelevant or outdated stuff is swept away.

During the process of working on the projects I have undertaken I’ve increased my knowledge and the clients that come after will benefit from my ever continuing education.  A few central themes in the content management and product delivery process, no matter the industry remain constant.

  • Management is always  a problem.
  • Communication is always an issue.
  • Fast and careful execution is a key to success.

So if you have an information or content problem, need to understand what is causing delays in executing your much needed business process and product improvements, or just need a bit of research done you can bet that the Answer Maven will work first and market later to help you.

by Constance Ard 1/26/2010


Continuing Education

January 22, 2009

One of the things I have noticed during the past 8 months or so is that education opportunities abound from a variety of sources.  Personally, the best sourced for continuing education that assist in building my skills and business are from my professional organizations:  AIIP and SLA.

Later this morning I will be attending an AIIP webinar that is targeted to first year independent information professionals.  This afternoon I am attending a free webinar provided MKS and Ravenflow that discusses Content Management.

As I focus my business on content management and strategic information solutions, I find it important to expand my knowledge continually.  If I’m not aware of available solutions, how can I advise my clients on their best options?

Continuing Education also comes in the form of reading.  For the first time in my life, my reading is stretched beyond my comfort zone.  I read more technical info than ever before.  Understanding the nuances of how information solutions work will only assist me as I guide clients to the right source for their content management needs.

I’ve always done a great job of thinking broadly and strategically for information solutions and user needs.  Now I know it is important to stay abreast of the technical nuances as well.  Strategic thinking without technical ability results in time and effort wasted.   Wasted anything is the last thing I want for myself or my clients.

So my education continues. While I long for my own tech support department, I’m lucky to have colleagues who can provide assistance and advise as needed.  These colleagues offer layman’s term explanations for the gritty technical details that are just out of my grasp.

And I find that as the knowledge expands, those gritty details are understood more quickly and sometimes I don’t even have to call my tech support for assistance.  So, maybe I’ll learn enough to network my home and office computers in the next few months or build a network server that can be my data back-up.  If I can’t apply that technical knowledge directly, I will at least have learned the how-to and why behind the process and thus my strategic ability remains intact and ever-expanding.

Constance Ard January 22, 2009


What I Did On My Summer Vacation

September 17, 2008

The hint of Fall is in the air, earlier this week it was rainy and cool, so home-made Tomato soup and grilled cheese was the meal de jour.  With that, comes the back-to-school philosophy and the ever present essay assignment “What You Did On Summer Vacation.”  While, I’m definitely not in school I am a believer in lifetime learning.  Stagnant mental capacity kills, thus, I’m going to share a few of the things I have done over the past several months.

Professionally:

  • I transitioned from the position of Library Manager for the largest branch of a major regional law firm to Independent Information Professional
  • I began working part-time as Marketing Director for a small company.
  • I began this blog and expanded my writing aspirations beyond a few SLA publications to thinking about other venues including the Louisville Bar Association Briefs.  I continue to work on articles and presentation ideas in order to offer my limited expertise to those who may benefit.
  • Attended SLA’s Annual Conference in Seattle.
  • Joined AIIP.

Personally:

  • Became a dedicated fan of DMB
  • Grew a sub-par garden
  • Did some great house projects but not everything (what will I work on this Winter if Iget everything done now?)
  • Took in a new “foster” dog name B J who is older than both Guy and Gomer but who has livened up the house with his love of the tennis ball.  (To find your own great dog check out GRRAND or your local humane society.)  Note:  This was a family effort.
  • Became an “aunt” to Baby Isa born on the 4th of July.
  • Reached out to old and new friends with a more concerted effort.
  • Continued as often as possible to visit my family and provide care relief for those who take care of my Grandfather.

Community & Other Volunteer Activities

  • Dedicated more time to LYG and our work on the BFF Campaign
  • Volunteered to serve on two AIIP committees and the Kentucky Virtual Library Advisory Committee.
  • Served on the KY Chapter of SLA’s Nominating Committee.
  • Not nearly enough but my time seems a bit shorter than it used to be.

My plans for the Fall include work on an article/presentation with an esteemed library colleague, the continued growth of my Answer Maven business, preparation for hand-made Christmas Gifts  and the continued support of my professional and community organizations.  I might even take a Zumba class.

This post has been in the edit mode for about a week.  This evening I attended a Women Lawyer’s Association event and reconnected with an old colleague.  With great pride and truth I confessed that being the Answer Maven is the hardest and most satisfying work I have ever done.  The challenge of owning and growing a business as well as the challenge and stimulation provided by client projects is everything I’ve desired for a satisfying occupation.

I truly am thankful for the encouragement and support I’ve gotten from everyone, my family and my friends have been unbelievable.   C has proven to be very patient with the long hours and my seeming attachment to the laptop.  VP deserves a special recognition, on a day when everything was going wrong the UPS man brought a box of goodies that inspired and relieved.    SL has provided encouragement, great article & business ideas as well as marketing plugs.  My mentor and friend, Ulla, has provided encouragement, advise and support for too long to remember.  SG and the entire KY Chapter crew have been responsive, encouraging and even dropped a few marketing plugs and referrals in my direction.  SV designed my oh-so-cool logo.  LV provided great marketing material guidance and E helped me find a part-time gig to help pay the bills so C could take a weekend off every now and then.  I couldn’t do this without all of you–Thank You!


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