The trick is getting people to understand that searches for complex information require another level of search expertise that they may not have. It’s somewhat easier to do that when you are in a corporate environment with a captive audience that you interact with on a regular basis, but it’s much more difficult in public libraries and large universities. I’d like to see more libraries put up examples (on websites or handouts or whatever other marketing materials are convenient) of the kind of information they can deliver and compare it to a Google search to show the difference. I think most people believe they are good at search because it is now something almost everyone does every day. It’s going to be difficult to break people out of that mindset.