As a law librarian, I was very proud of the cover sheet I created for the Library & Research Service Team to use for our projects. This provided credit to the appropriate staff member and gave the library client a quick overview of the findings. It was a valuable part of our service and allowed clients to ask follow-up questions to the staff member who did the work.
Last week, I realized that I really had not done an equivalent for Answer Maven. I am in the process of getting a Trademark and I work hard to brand my emails but something was missing.
In working with a new potential client last week I realized that due to the nature of previous client projects, Answer Maven had not created an identifiable cover sheet. So yesterday morning, I took my logo and started the process.
Marketers everywhere will tell you how important brand is. Information users will tell you how important an Executive Brief is for a project. I believe in the value of the Executive Brie. Thanks to my work yesterday I now I feel confident that my clients will associate the Answer Maven brand with accurate actionable Answers.
If you are an information provider, don’t underestimate the power of an internal Information Center brand. Create it and use it, the benefits will abound.
