When conducting market research solid numbers are the pie in the sky that are desired. Where do you get those numbers and are they reliable?
Are you using a respected industry source, do you need a full-scale market scope report to answer your trending question? Is your trending question related more to a need for an overview?
Many times a skimming of the service will suffice, other times the in-depth details are needed. A happy medium might be a quality view that provides you with knowledge of the current numbers, applicable laws and regulations, industry trends and a review of selected companies and their business models in the industry.
Where do you find the time and the information. Industry Analysts reports will give you the gritty details but those can be extremely expensive and may provide more information than you really can use.
Proprietary data from selected aggregators might just be the right blend of quality detailed information at the right price. Market data including sales and revenue, SWOT analysis and news will give you numbers, trends, and industry players. Add to that data, relevant sources of state and federal laws and regulations for the legal angle. These sources should give you just the right blend of information.
Add in a bit of elbow power and the information can be collected into a usable report that provides a good overview with usable numbers, relevant legal knowledge and an industry snapshot that Answers your needs.
