August 4, 2008
What is your best marketing tip?
Today, I employed my best tip and a few hours later I received a phone call. How do you reach customers? How do reach clients that you haven’t done business with in months or years?
The personal touch is the most effective method of marketing I know. Relationships are important. If you don’t follow-up and follow-through on projects you will have nothing to market. Not listening is an even greater danger.
Knowing that your customers already know what they need but that need may require tweaking so that they can reach their business goals is important to keep in mind. So listen and follow-up with peripheral information that is targeted directly to the client.
Soon you will have the satisfaction of hearing: “yes our client was able to settle their claim favorably thanks to the information you provided.”
Now that’s a pat on the back for sure!
Leave a Comment » | 
Uncategorized | 
Permalink
Posted by answermaven
August 1, 2008
What is in it for me? That is the ruling question for consumers. With products it is easy to determine that a new washer and dryer will allow you to clean your clothes conveniently. For concert goers (DMB here I come) a night of music in person with their favorite songsters and bands is a memorable event.
What do information consumers get? Using qualified information professionals gives business decision makers confidence. Being confident that the person you have employed to research and provide analysis of the needed data is invaluable. You can trust that the right sources were used, the most current data was found and that the analysis provided takes your project parameters into account to deliver a quality summary.
Do you need to know who your competitors are in a new geographic market? Are you getting that data? Are you moving forward according to schedule or are you bogged down because you don’t have the right information?
Having the right information allows you to move forward and execute your decisions confidently. Using the right information professional gives you a superior WIIFM feeling….you got it all.
Leave a Comment » | Uncategorized | Tagged: Competitive Intelligence | Permalink
Posted by answermaven
